Where the Wild Things Are Essay Example | Topics and Well Written Essays - 500 words

Where the Wild Things Are - Essay Example Initially, Sendak wanted to put horses in place of wild things, but he abandoned the idea as he realized he could not draw horses better than wild beasts and mosters. As his mother locked him up in his room without offering him supper, he had an intrinsic desire to conquer his fear of wild things. Therefore, in his subconscious, he decided to confront them. The conversion of room of limited capacity into a world as vast as accommodative of sea, jungle and the wonderland full of wild things is all Max’s fantasy. As the ship took Max to the land occupied by wild things, he visualized the most fearful images of wild things in their extreme aggression he had for long been fearful of. Particularly from a child’s perspective, the way author narrated the rage of wild things is captivating. Beasts with large rolling yellow eyes and cluttering pointed teeth are the typical images of wild things that folk tales conventionally make use of. It is so because for children, rage reflects in the eyes and jaws of wild things. However, Max’s subconscious had taken him to the land of wild things, not to get frightened, but instead, to frighten them. So he stupefied the wild things by giving them a uninterrupted stare. The author has a solid reason why Max can frighten the wild things by staring at them without blinking. The reason is that when we, as adults, sternly forbid the children from doing something, we tend to give them a stern look, and try not to blink our eyes. This conveys a solid message to the children that we mean what we say. Likewise, Max conveyed his message to the wild things that he ought not to fear them. This made him the king of wild things and he ruled them. This is when, Max conquered his fear of wild things. Although Max’s mother had punished him, yet he always knew she loved him by heart and would not leave him hungry. He did not see his mum put supper in his room. Even

Hard times by Charles Dickens Essay Example for Free

Hard times by Charles Dickens Essay The book Hard times, relates to the hard times that people were going through at the time of the industrial revolution, during the 1840s. the book was published in 1850, so that when Charles wrote the book, he was looking back on the events that occurred 10 years earlier. In his book Hard Times Dickens focuses on education and how children used to be taught. Dickens does not agree with the type of teaching that was going on in those times, and by making the characters of the story his object of hate, it makes them prime targets of ridiculing, and does so throughout the book. He describes how the educators insist on teaching fact, and fact alone, nothing but fact. This way he can put forward his views and feelings of this form of teaching, by ridiculing the characters and continually ripping them apart with criticism. The educators insist on teaching fact and pluck all the opinion from the tiny fragile minds that can be so easily moulded into fact filled objects. They scoop out every little fragment of imagination, not leaving the smallest detail to spare and replace it with fact, fact, fact, until they are over spilling with them. As if when filling an empty money box with pennies until it is full to the brim and over flowing, and when you take off the lid they all pour out, one after the other, penny after penny, fact after fact. Facts were ridged and solid, there was no room for interpretation, or another view on the matter, a fact could not be disproved, or argued against, a fact was a fact, and that was what the educators were trying to pour into the innocent little minds, once filled with imagination and opinion. Dickens chooses the names of characters very well. Such as Grad grind, this gives an impression of a strict, hard faced man stuck in his ways. Dickens is very descriptive which gives the reader an image of the characters, and yet at the same time he leaves other aspects to the imagination. The educators were filtering out the opinion and imagination, leaving room for only the facts to get through. This is what Dickens disliked about this form of education, he thought that each child should be independent, and have their own opinion of things and have a free imagination. Dickens himself was a very bright child, yet was denied the right to education, due to the conditions of the time, and the fact that his family were so poor. He left school at the age of 14 and went to work. This is the main reason why Dickens feels so strongly about education and he feels that people should do what they want to do not what they have to do, as he had to leave school in order to get a bit more money for his family. In chapter 2 we learn that the teacher Gradgrind has little, if any respect for the children as he refers to them by numbers, also he criticises on of the girls names. He forms the impression of a very narrow minded man with little consideration or respect for children. He is full of fact and stuck in his ways, he believes that because he has been taught facts that every one should be taught pure fact. Dickens doesnt like this way of learning, and continually ridicules it and the people teaching it. Dickens gets his points across through satire and comic exaggeration, he uses this to achieve humour and also as an extreme way of getting feelings across. During the Victorian times people had a very dim view of education, they did not think it was that essential for children to learn, however in the Victorian times it all came down to your social class. If you were upper class you would have had an education, however if you were lower class you would be considered very lucky if you went to school and even then you would have hat to have left school early to work to get that extra bit of money for the family. I thin these views existed because people had no idea of the importance and it all came down to your social class, also children were ill treated and expected to be seen and not heard. These views of education are very wrong as it is now important especially as we have more rights, and people are respected more.

Complete Darkness - Original Writing :: Papers

Complete Darkness - Original Writing I woke up in complete darkness with an uncontrollable sharp stabbing pain in my jaw, it was the middle of the night and I was about ten, I had been sleeping in the top bunk bed in our Camper Van. I gave out a great cry of pain and I could hear my mum coming down the steps from her cabin bed. She switched on a light and I could see blood all over the camper vans lineal floor, I could hear my sister Jenna complaining about the bright light that had awoken her from her deep sleep, Mum told her to go back to sleep. My mum took me up of the floor and placed me into the bed and I can remember jumping up and down with the pain. Mum took me into the bathroom to clean up the blood and I remember her holding me on her knee while she sponged my face with a facecloth. I also remember the bathroom being very small for two people. My stepfather Davy was also at the door of the bathroom and then he turned to clean up the blood from the floor. Mum remarked that I must have put a tooth through my face, as there was a small hole above my lip. When the bleeding stopped Mum put me back into bed and I was still in a lot of pain but she stayed with me for a while and comforted me to try and make me go back to sleep. After some time Mum decided that she wanted to call the casualty department at Coleraine Hospital to ask their advice on my fall. When she came back I told her that I could feel a hole on the inside of my mouth - my tongue would have gone into it. Mum got a torch and looked in and said nothing. I could hear her going up the steps to the cabin bed and speaking with my stepfather. Next thing I knew was that Mum was telling me we were going to Coleraine Hospital.

Disadvantage of clonning Essay

Cloning can be define as the creation of an organisms that is an exact genetic copy of another. This means that every single bit of DNA is the same between two. This is use to make multiple identical copies of DNA, create or propagate an organism from a clone cell and reproduce or propagate asexually such as clone a plant variety or animal. Cloning has its advantages and disadvantages but most people opined human cloning is playing the role of god. There are many disadvantages of cloning such as uncertainty of science technology, losing the diversity of genes, great diseases and leading to extinction. The disadvantage of cloning is uncertainty of science and technology. Science and technology cannot solve everything. Do you ever think what will happen if we allow cloning is widespread?. Will the results be controllable?. Scientist cannot promise they can controlled the cloning result. There are some potential crises lurking behind. The primary drawbacks to cloning are its ethical problems. Some scientist do a cloning for their own benefits which to make they on top of the world instead of giving the benefits to the society. In addition, many years ago, a scientist successfully clone a sheep. The cloned sheep was named Dolly and identical to the sheep which the genetic material was derived. However, Dolly died in 2003 (Ian Wilmut 1997 as cited in Betsy, 2008). Furthermore, in cloning Dolly, it resulted in the death of many embryos and newborns before success achieved which is 29 embryos were transferred to 13 sheep and only one became pregnant with Dolly. Therefore, unexpected in s cience and technology may damage the cloning. In a nutshell, cloning have many disadvantages than the advantages which are uncertainty of science technology, losing the diversity of genes and the great disease and leading to extinction. REFERENCES Betsy, T.L.H. (2008). Longman Essential Biology Form 4. Petaling Jaya: Pearson Malaysia Sdn. Bhd. Disadvantages of cloning. (n.d.). Retrieved August 18, 2013, from http://library.thinkquest.org/C0122429/ethics/disadvantages.htm The University of UTAH. (2013). What is Cloning. Retrieved August 18, 2013, from http://learn.genetics.utah.edu/content/tech/cloning/whatiscloning/

A Study of Consumer Perception of “Ready to Eat” Products Among Working Class Women

A Report on A Study Of Consumer Perception Of â€Å"Ready To Eat† Products Among Working Class Women In Erandwane Area In Pune City MASTER OF BUSINESS ADMINISTRATION Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus â€Å"ready to eat food† items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area.In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food . Considering the time value for the working women and also looking towards market needs firms started manufacturing it. There are peoples, who are migrating to cities for job and education and these people have find the Ready-to-eat products are comfortable to eat rather than depending on restaurants. Most of the dual income (both husband and wife are office goers) families want to spend much less time on cooking because of less availability of time.During weekends they want to spend time with their kids and outing, whereas in weekdays the office duration is large and these factors forced them to go for buying such products. Other factors influences this products is availability of different flavors and dishes. Consumers who are looking for different dishes and flavors now depend on these products. This products brings variety to their eating’s and palatable too. There is no conclusion which one precedes-whether the availability or taste or time constraint, all these factors complement each other in driving these products.Ready to eat items are providing a boon for working women. Literature Review Here are some facts drawn out by different survey carried out by different agencies. * The CFA commissioned a consumer survey to better understand consumers' att itudes and perceptions of ready to eat foods to help inform those efforts. According to the survey, more than half of Indians disagree that ready to eat food is as nutritious a fresh and more than one-third disagree that ready to eat food is as nutritious as frozen.Ready to eat foods and Lower Sodium Are Compatible – Only half of those surveyed know that ready to eat foods can be low in sodium, despite the multitude of no salt, low sodium and reduced sodium options available on grocery shelves. Thus conclusion can be drawn out from this that many people are with ready to cook food but some people are not so supportive. To find out where is real market for ready to cook food. *   A survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) secretary general D. S. Rawat said the consumer spending rate on processed food has increased at an average rate of 7. per cent annually from 2008 to 2010. And this is expected to rise at an average of around 8. 6 per cent until 2012. * In any commercial context, such as new product development, positioning and marketing, to understand consumer perceptions and their needs is a fundamental activity for food producers (Van Kleef et al. , 2005, Oude Ophuis and Van Trijp, 1995). * The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items (Schiffman ; Kanuk,1997). Statement of Research A study of consumer perception of ready to eat products.Objective The research paper was under taken with the following objectives. i. To study the effective use of time by the use of RTE products. ii. The awareness of consumers towards ready-to-eat food iii. The factors responsible for buying RTE products by working women. Research Methodology: Research methodology is the procedures used in systematic observations or otherwise obtaining data, evidence, and information as a part of research project or study. Da ta collection: The  process  used to  collect  information  and  data  for the purpose of  making  business  decisions. 1. Primary: Primary data is the first hand collection of data.In this study we have used Questionnaire as our instrument for primary data collection. 2. Secondary: Secondary data is the data which is already available and published somewhere. For this study we have used journals, Magazines, related websites. Type of research: Descriptive: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. So we are using this method as there is no control over the variables; we can only report what has happened or what is happening.Sampling: It is the statistical method of representative data or observations in a group(lot, batch, population, etc. ) * Technique : Simple Random Sampling * Sample Size : 50 * Total population : 50,000*(www. wikiprdia. org) Scope of research: 1. The study was based on primary data collected from sample consumers by survey method. 2. The research is done in Erandwane area. 3. The target is for working women in this area. 4. Research location is in Pune city. Limitations: 1. The sample may not totally represent the whole section of the population because of different backgrounds. . The reluctancy of the responses from the population. 3. Invalid information . 4. Being college student, we faced time constraint for data collection Significance: 1. Awareness about â€Å"Ready-to-eat† products. 2. Acceptability of Ready-To-Eat products. 3. Openness of the market for new â€Å"Ready-to-eat† products. 4. Marketing strategies for RTE products. 5. Influence of media in promoting RTE. 6. New growing industry. Analysis : 1. Age Fig 1. Age Percentage Above fig shows that the maximum number of women are from 30-40 age group and they prefer RTE. 2. OccupationFig 2. Occupatio n Percentage From the above graph, it is cleared that the maximum i. e. 52% women are salaried. 3. Income Fig 3. Income Percentage Maximum of the women are having income in between 20000-30000. 4. Awareness Fig. 4 Awareness about the RTE From the analysis it shows that, out of total population, 52% prefer RTE for meals, which is highest. 5. Time Constraint Fig. 3 Time constraints The above pie chart reveals that, the maximum number of women prefer RTE as they face time constraints in the kitchen. 6. Buying perception Fig. 3 Buying PerceptionFrom the analysis, it concludes that more number of working women go for RTE because it is convenience. Following data interpretations were obtained:- 1) 52. 27% women are salaried. 2) 80%women have income above 10,000-20,000. 3) Almost 100% women have working hour more than 9-10 hours. 4) 60% didn’t get time to cook food themselves. 5) 80% people are aware of the Ready To Eat products. a) 25% or more, knows about the ready To Eat products . b) 36. 36% people prefer Ready To Eat items more than once. c) 34. 09% people prefer because it is very convenient to use. d) 20. 45% prefer because of the availability of products. ) 77. 27% think that ready To Eat products are not healthy. a) As it has preservatives, sometimes bad packaging, comes with expiry date, it is not fresh and also we get less variety. 7) 11. 36% consumes on daily basis. 8) 55% of population thinks it makes life easy. Conclusion: As per our findings, Ready To Eat are on growing stage. 1. Ready To Eat companies should change their marketing strategies as people have the typical mindset that the Ready To Eat products are not healthy to consume. 2. In the aspect of Time, Taste and Easy to make the Ready To Eat are proving to be good. . The analysis shows that most of the working women prefer Ready to Eat rather than cooking as it reduces their efforts. Bibliography: 1. Goyal Anita and Singh,N. P. (2007), â€Å"Consumer perception about Ready-to-eat in Indi a: anexploratory study†,British Food Journal,Vol. 109, Iss. 2,p. 182-195. Information, 26 (9): 8-14. 2. Hirekencchanagoudar Renuka , 2008,â€Å"Consumer Behaviour Towards Ready To Eat Food Products† . housewives in Dharwad. MHSc. Thesis, Univ. Agric. Sci, Dharwad. 3. Jorin, R. , 1987, Consumer behaviour is changing and offering new opportunities.Berater- 4. Joshi, M. S. , 1993, Food purchase habits and consumer awareness of rural and urban 5. Kamalaveni, D. and Nirmala, 2000, Consumer behaviour in instant food products. Ind. J. 6. Kamenidou, L. , Zimitra-Kalogianni, L. , Zotos, Y. and Mattas, K. , 2002, Household purchasing and consumption behaviour towards processed peach products. New Medit,. 1 (1) : 45-49. Mktg, 30 (5-7) : 12-18. 7. Makatouni,Aikaterini (2002), â€Å"What motivates consumers to buy organic food in the UK? Results frm a qualitative study†,British Food Journal,Vol. 104,Iss. 3/4/5,pp. 345-352. 8.Nichanj,Meena(2005),â€Å"Urbanities in India junk health,turn Ready-to-eaties,†Knight ridder Tribune business news,Washington,pp. 1. Nayga, Rodolfo M. and Capps,Oral (1992)â€Å"Determinants of Food Away from Home Consumption: An Update†, Agribusiness,Vol. 8,Iss. 6,pp. 549-559. 9. R. Meenambekai, P. Selvarajan, â€Å"Consumer Attitudes toward Ready-To-Eat Packed Food Items (With Special Reference To Jaffna Divisional Secretariat Division)†. The Seventh International Research Conference on Management and Finance (IRCMF 2012) 10. Ramasamy, K. , Kalaivanan, G. and Sukumar, S. , 2005, Consumer behaviour towards instant food products.Ind. J. Mktg. , 24 (2-3) : 55-59. 11. Rana Muhammad Ayyub, Muhammad Bilal and Muhammad Rameez Akram, â€Å"EXPLORING CONSUMER BEHAVIOUR REGARDING READY TO EAT MEAT QUAIL MEAT PRODUCT IN PAKISTAN†,University of Veterinary and Animal Sciences, Lahore, Pkaistan. 12. Rees, A. M. , 1992, Factors influencing consumer choice. J. Soc. of Dairy Tech. , 45 (4): 112-116. 13. Sharma,Gaurav, (2011), â€Å"A STUDY OF THE BEHAVIOURAL PATTERN OF CUSTOMERS FOR READY TO EAT FOOD ITEMS†. Report, FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY, JODHPUR 14. Srinivasan, N. and Elangovan, D. 2000, Consumer perception towards processed fruits and vegetable products. Ind. J. Mktg, 30 (11-12): 22-25. 15. T. Sarathy and Shilpa Gopal, â€Å"Managing the Diffusion of innovation in Ready-To-Eat Food Products in India† 16. Vijayabhaskar and Dr. N Sunderam, â€Å"Market Study on Key Determinants Of Ready To Eat Products With Respect To Tier I Cities In Southern Area†, International Journal Of Multidisciplinary Research Volume II Issue VI, June 2012, ISSN-2231 5780. 17. Erandwane-Pune. jpg – Wikipedia, the free encyclopedia www. en. wikipedia. org 18. www. google. com AbstractThe present investigation made an attempt to study the perception of consumers towards ready-to-eat food products by the working class women in Erandwane area in Pune city. A total sa mple of 50 respondents was selected for the study. Majority of the respondents were aware of RTE products. Also television works as major source for getting information about such products. The purpose of the study is to find out what are the responsible factors for consumption of such products in working class women. Their income level, time variable, product awareness are taken into consideration to arrive at the conclusion.The main aim for this study is to explore consumer perception for ready-to-eat products and the major forces determining such segment to grow and the future potential of the same. This research will give us potential information about the working women preference for such products. There is a tremendous change in the last ten years in our country of people consuming habits, working style. Other than convenience there are many hidden forces and upcoming forces. Rather than availability of western eatables products, our own products are come into packaged items f or sales in this market. This study will throw some light on A Study of Consumer Perception of â€Å"Ready to Eat† Products Among Working Class Women A Report on A Study Of Consumer Perception Of â€Å"Ready To Eat† Products Among Working Class Women In Erandwane Area In Pune City MASTER OF BUSINESS ADMINISTRATION Introduction Ready to eat food items has already gained wide scope in western world and in recent years it gaining popularity in India. A busy lifestyle has made Indian women very hectic to cook and eat thus â€Å"ready to eat food† items are gaining wide interest. On account of this many firms are seeing this, a golden opportunity. Companies like Haldiram, Nestle, and ITC are already working in this area.In today’s scenario, first came canned foods, frozen foods, and ready to cook and now the era of ready to eat food . Considering the time value for the working women and also looking towards market needs firms started manufacturing it. There are peoples, who are migrating to cities for job and education and these people have find the Ready-to-eat products are comfortable to eat rather than depending on restaurants. Most of the dual income (both husband and wife are office goers) families want to spend much less time on cooking because of less availability of time.During weekends they want to spend time with their kids and outing, whereas in weekdays the office duration is large and these factors forced them to go for buying such products. Other factors influences this products is availability of different flavors and dishes. Consumers who are looking for different dishes and flavors now depend on these products. This products brings variety to their eating’s and palatable too. There is no conclusion which one precedes-whether the availability or taste or time constraint, all these factors complement each other in driving these products.Ready to eat items are providing a boon for working women. Literature Review Here are some facts drawn out by different survey carried out by different agencies. * The CFA commissioned a consumer survey to better understand consumers' att itudes and perceptions of ready to eat foods to help inform those efforts. According to the survey, more than half of Indians disagree that ready to eat food is as nutritious a fresh and more than one-third disagree that ready to eat food is as nutritious as frozen.Ready to eat foods and Lower Sodium Are Compatible – Only half of those surveyed know that ready to eat foods can be low in sodium, despite the multitude of no salt, low sodium and reduced sodium options available on grocery shelves. Thus conclusion can be drawn out from this that many people are with ready to cook food but some people are not so supportive. To find out where is real market for ready to cook food. *   A survey conducted by the Associated Chambers of Commerce and Industry of India (ASSOCHAM) secretary general D. S. Rawat said the consumer spending rate on processed food has increased at an average rate of 7. per cent annually from 2008 to 2010. And this is expected to rise at an average of around 8. 6 per cent until 2012. * In any commercial context, such as new product development, positioning and marketing, to understand consumer perceptions and their needs is a fundamental activity for food producers (Van Kleef et al. , 2005, Oude Ophuis and Van Trijp, 1995). * The study of consumer behaviour focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items (Schiffman ; Kanuk,1997). Statement of Research A study of consumer perception of ready to eat products.Objective The research paper was under taken with the following objectives. i. To study the effective use of time by the use of RTE products. ii. The awareness of consumers towards ready-to-eat food iii. The factors responsible for buying RTE products by working women. Research Methodology: Research methodology is the procedures used in systematic observations or otherwise obtaining data, evidence, and information as a part of research project or study. Da ta collection: The  process  used to  collect  information  and  data  for the purpose of  making  business  decisions. 1. Primary: Primary data is the first hand collection of data.In this study we have used Questionnaire as our instrument for primary data collection. 2. Secondary: Secondary data is the data which is already available and published somewhere. For this study we have used journals, Magazines, related websites. Type of research: Descriptive: Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. So we are using this method as there is no control over the variables; we can only report what has happened or what is happening.Sampling: It is the statistical method of representative data or observations in a group(lot, batch, population, etc. ) * Technique : Simple Random Sampling * Sample Size : 50 * Total population : 50,000*(www. wikiprdia. org) Scope of research: 1. The study was based on primary data collected from sample consumers by survey method. 2. The research is done in Erandwane area. 3. The target is for working women in this area. 4. Research location is in Pune city. Limitations: 1. The sample may not totally represent the whole section of the population because of different backgrounds. . The reluctancy of the responses from the population. 3. Invalid information . 4. Being college student, we faced time constraint for data collection Significance: 1. Awareness about â€Å"Ready-to-eat† products. 2. Acceptability of Ready-To-Eat products. 3. Openness of the market for new â€Å"Ready-to-eat† products. 4. Marketing strategies for RTE products. 5. Influence of media in promoting RTE. 6. New growing industry. Analysis : 1. Age Fig 1. Age Percentage Above fig shows that the maximum number of women are from 30-40 age group and they prefer RTE. 2. OccupationFig 2. Occupatio n Percentage From the above graph, it is cleared that the maximum i. e. 52% women are salaried. 3. Income Fig 3. Income Percentage Maximum of the women are having income in between 20000-30000. 4. Awareness Fig. 4 Awareness about the RTE From the analysis it shows that, out of total population, 52% prefer RTE for meals, which is highest. 5. Time Constraint Fig. 3 Time constraints The above pie chart reveals that, the maximum number of women prefer RTE as they face time constraints in the kitchen. 6. Buying perception Fig. 3 Buying PerceptionFrom the analysis, it concludes that more number of working women go for RTE because it is convenience. Following data interpretations were obtained:- 1) 52. 27% women are salaried. 2) 80%women have income above 10,000-20,000. 3) Almost 100% women have working hour more than 9-10 hours. 4) 60% didn’t get time to cook food themselves. 5) 80% people are aware of the Ready To Eat products. a) 25% or more, knows about the ready To Eat products . b) 36. 36% people prefer Ready To Eat items more than once. c) 34. 09% people prefer because it is very convenient to use. d) 20. 45% prefer because of the availability of products. ) 77. 27% think that ready To Eat products are not healthy. a) As it has preservatives, sometimes bad packaging, comes with expiry date, it is not fresh and also we get less variety. 7) 11. 36% consumes on daily basis. 8) 55% of population thinks it makes life easy. Conclusion: As per our findings, Ready To Eat are on growing stage. 1. Ready To Eat companies should change their marketing strategies as people have the typical mindset that the Ready To Eat products are not healthy to consume. 2. In the aspect of Time, Taste and Easy to make the Ready To Eat are proving to be good. . The analysis shows that most of the working women prefer Ready to Eat rather than cooking as it reduces their efforts. Bibliography: 1. Goyal Anita and Singh,N. P. (2007), â€Å"Consumer perception about Ready-to-eat in Indi a: anexploratory study†,British Food Journal,Vol. 109, Iss. 2,p. 182-195. Information, 26 (9): 8-14. 2. Hirekencchanagoudar Renuka , 2008,â€Å"Consumer Behaviour Towards Ready To Eat Food Products† . housewives in Dharwad. MHSc. Thesis, Univ. Agric. Sci, Dharwad. 3. Jorin, R. , 1987, Consumer behaviour is changing and offering new opportunities.Berater- 4. Joshi, M. S. , 1993, Food purchase habits and consumer awareness of rural and urban 5. Kamalaveni, D. and Nirmala, 2000, Consumer behaviour in instant food products. Ind. J. 6. Kamenidou, L. , Zimitra-Kalogianni, L. , Zotos, Y. and Mattas, K. , 2002, Household purchasing and consumption behaviour towards processed peach products. New Medit,. 1 (1) : 45-49. Mktg, 30 (5-7) : 12-18. 7. Makatouni,Aikaterini (2002), â€Å"What motivates consumers to buy organic food in the UK? Results frm a qualitative study†,British Food Journal,Vol. 104,Iss. 3/4/5,pp. 345-352. 8.Nichanj,Meena(2005),â€Å"Urbanities in India junk health,turn Ready-to-eaties,†Knight ridder Tribune business news,Washington,pp. 1. Nayga, Rodolfo M. and Capps,Oral (1992)â€Å"Determinants of Food Away from Home Consumption: An Update†, Agribusiness,Vol. 8,Iss. 6,pp. 549-559. 9. R. Meenambekai, P. Selvarajan, â€Å"Consumer Attitudes toward Ready-To-Eat Packed Food Items (With Special Reference To Jaffna Divisional Secretariat Division)†. The Seventh International Research Conference on Management and Finance (IRCMF 2012) 10. Ramasamy, K. , Kalaivanan, G. and Sukumar, S. , 2005, Consumer behaviour towards instant food products.Ind. J. Mktg. , 24 (2-3) : 55-59. 11. Rana Muhammad Ayyub, Muhammad Bilal and Muhammad Rameez Akram, â€Å"EXPLORING CONSUMER BEHAVIOUR REGARDING READY TO EAT MEAT QUAIL MEAT PRODUCT IN PAKISTAN†,University of Veterinary and Animal Sciences, Lahore, Pkaistan. 12. Rees, A. M. , 1992, Factors influencing consumer choice. J. Soc. of Dairy Tech. , 45 (4): 112-116. 13. Sharma,Gaurav, (2011), â€Å"A STUDY OF THE BEHAVIOURAL PATTERN OF CUSTOMERS FOR READY TO EAT FOOD ITEMS†. Report, FACULTY OF MANAGEMENT STUDIES NATIONAL LAW UNIVERSITY, JODHPUR 14. Srinivasan, N. and Elangovan, D. 2000, Consumer perception towards processed fruits and vegetable products. Ind. J. Mktg, 30 (11-12): 22-25. 15. T. Sarathy and Shilpa Gopal, â€Å"Managing the Diffusion of innovation in Ready-To-Eat Food Products in India† 16. Vijayabhaskar and Dr. N Sunderam, â€Å"Market Study on Key Determinants Of Ready To Eat Products With Respect To Tier I Cities In Southern Area†, International Journal Of Multidisciplinary Research Volume II Issue VI, June 2012, ISSN-2231 5780. 17. Erandwane-Pune. jpg – Wikipedia, the free encyclopedia www. en. wikipedia. org 18. www. google. com AbstractThe present investigation made an attempt to study the perception of consumers towards ready-to-eat food products by the working class women in Erandwane area in Pune city. A total sa mple of 50 respondents was selected for the study. Majority of the respondents were aware of RTE products. Also television works as major source for getting information about such products. The purpose of the study is to find out what are the responsible factors for consumption of such products in working class women. Their income level, time variable, product awareness are taken into consideration to arrive at the conclusion.The main aim for this study is to explore consumer perception for ready-to-eat products and the major forces determining such segment to grow and the future potential of the same. This research will give us potential information about the working women preference for such products. There is a tremendous change in the last ten years in our country of people consuming habits, working style. Other than convenience there are many hidden forces and upcoming forces. Rather than availability of western eatables products, our own products are come into packaged items f or sales in this market. This study will throw some light on

A Quick Tour of Jupiters Moons

A Quick Tour of Jupiters Moons Meet the Moons of Jupiter The planet Jupiter  is the largest world in the solar system. It has at least 67 known moons and a thin dusty ring. Its four largest moons are called the Galileans, after astronomer ​Galileo Galilei, who discovered them in 1610. The individual moon names are Callisto, Europa, ​Ganymede, and Io, and come from Greek mythology. Although astronomers studied them extensively from the ground, it wasnt until the first spacecraft explorations of the Jupiter system that we knew how strange these little worlds are. The first spacecraft to image them were the Voyager probes in 1979. Since then, these four worlds  have been explored by the Galileo, Cassini and New Horizons missions, which provided extremely good views of these little moons. The Hubble Space Telescope has also studied and imaged Jupiter and the Galileans many times. The Juno mission to Jupiter, which arrived in summer 2016, will provide more images of these tiny worlds as it orbits around the giant planet taking images and data.   Explore the Galileans Io is the closest moon to Jupiter and, at 2,263 miles across, is the second smallest of the Galilean satellites. It is often called the â€Å"Pizza Moon† because its colorful surface looks like a pizza pie. Planetary scientists found out it was a volcanic world in 1979  when the Voyager 1 and 2 spacecraft flew by and captured the first up-close images. Io has more than 400 volcanoes that spew out sulfur and sulfur dioxide across the surface, to  give it that colorful look. Because these volcanoes are constantly repaving Io, planetary scientists say that its surface is  geologically young.   Europa is the smallest of the Galilean moons. It measures only 1,972 miles across  and is made mostly of rock. Europa’s surface is a thick layer of ice, and underneath it,  there may be a salty ocean of water about  60 miles deep. Occasionally Europa  sends plumes of water out  into fountains that tower more than 100 miles above the surface. Those plumes have been seen in data sent back by Hubble Space Telescope.  Europa is often mentioned as a place that could be habitable for some forms of life. It has an energy source, as well as organic material that could aid in the formation of life, plus plenty of water. Whether it is or not remains an open question. Astronomers have long talked about sending missions to Europa to search for evidence of life. Ganymede is the largest moon in the solar system, measuring 3,273 miles across. It’s made mostly of rock and has a layer of salt water more than 120 miles below the cratered and crusty surface. Ganymede’s landscape is divided between two types of landforms: very old cratered regions which are dark-colored, and younger areas containing grooves and ridges. Planetary scientists found a very thin atmosphere on Ganymede, and it’s the only moon known so far that has its own magnetic field. Callisto is the third-largest moon in the solar system and, at 2,995 miles in diameter, is nearly the same size as the planet Mercury (which is just over 3,031 miles across). It’s the most distant of the four Galilean moons. Callisto’s surface tells us that it was bombarded throughout its history. Its 60-mile thick surface is covered with craters. That suggests the icy crust is very old and hasn’t been resurfaced through ice volcanism. There may be a subsurface water ocean on Callisto, but conditions for life to arise there are less favorable than for neighboring Europa.   Finding Jupiters Moons From Your Back Yard Whenever Jupiter is visible in the nighttime sky, try to find the Galilean moons. Jupiter itself is quite bright, and its moons will look like tiny dots on either side of it. Under good dark skies, they can be seen through a pair of binoculars.  A good backyard-type telescope  will give a better view, and for the avid stargazer, a larger telescope will show the moons AND features in Jupiter’s colorful clouds.

Get your marketing ready for 2019 with these trends

Get your marketing ready for 2019 with these trends Marketing has existed in one form or another since the dawn of capitalism itself. And it’ll exist as long as there are products and services for sale. That said, it does evolve and adapt to the world around it. Billboards and signage were followed by radio ads, which led to television spots, and finally, to the digital marketing we see today. The ad men of the 50s and 60s might not recognize the form, but the goal remains the same: right product, right person, right time. Marketing is nothing if not able to go with the flow. So what’s next for it as we enter 2019? Here are three trends to keep an eye on in the coming year. 2019 Templates to get Organized Before we dig into trends, download these 2019 tools to get organized in the new year. Youll get: Marketing Plan Outline Template (Word): Document your entire 2019 marketing plan. Marketing Strategy Template (Excel): Plan every part of your strategy. Content Marketing Strategy Template (PowerPoint): Plan  tactics  and  channels  to complement your strategy. Email Marketing Strategy Template (PowerPoint): Email is a big part of marketing in 2019; use this template to get it right. Social Media Strategy Template (PowerPoint): Start the year off right with a clear social media roadmap. Audience Persona Template (Word): Finally get all your user personas on track for the year. Marketing Budget Template (Excel):   New year, new budget! The Arrival of Voice Search Voice search is taking over in a big, big way, and there’s no reason to believe it’ll slow down anytime soon. Popular digital assistants like Siri, Cortana, and Google Assistant have fundamentally changed the way we interact with our mobile devices, to say nothing of how we search and consume information. Then, of course, we also have the prevalence of smart speaker systems like Amazon’s Echo, Google’s Home, and Apple’s Homepod. It’s no stretch to think that we may say ‘goodbye’ to manual data entry entirely in the not-too-distant future. Consider: Half of all online searches will be conducted via voice by 2020 Gartner predicts that nearly one-third of searches will be conducted without a screen  by the same year Nearly 40% of adults use voice search  at least once each day Voice shopping accounted for roughly $1.8 billion in 2017, but will reach $40+ billion by 2022 U.S. voice-enabled digital assistant users are growing by leaps and bounds, and are expected to top 39 million millennials, 17 million Gen Xers, and 10 million baby boomers  by 2019 Image Source The writing is on the wall, or more accurately, being spoken aloud: voice search is here to stay. What does that mean for you and your marketing? Plenty. Kenneth Burke, Marketing Director at Text Request, says that â€Å"Google and other search engines have already been tailoring search results to match speech, meaning conversational writing and SEO is increasingly more effective than keyword-targeted writing.† Consider your own interaction with Google or Siri for a moment. We don’t ask for information the same way we would type it, opting to say ‘Hey Siri, where’s the nearest coffee shop?’ whereas we might have typed ‘coffee shops Seattle’. That switch in tone and structure needs to be reflected in your marketing copy. It’ll need to be written conversationally so the voice-enabled assistants can read it aloud and present results the way people talk. Furthermore, Burke believes there will be â€Å"a continual focus on search intent  rather than word choice, and my bet is this will play an even more significant role in 2019.† What do people want, and how do they ask for it?